The most significant benefit of having a custom phone number is that they are easy-to-remember and doesn't require prospects to scour the internet. They can call the service provider by simply spelling out the service or phrase.
Acts as a Marketing Tool
Using a dedicated custom phone number per marketing channel, website, print, PPC advertising, and radio will help you pinpoint what strategies are most effective in order to generate the best results from your advertising.
More Calls and Sales
Custom phone numbers improve a prospect's recall rate, which also significantly improve the odds that they will pick up the phone and call when they have a need for the products or services offered by the companies utilizing the numbers. You can expect a 60% improvement in recall rates for a vanity number vs a generic phone number.
Enhance Your Brand Awareness
The more people are aware of your brand; the more your brand influences them. When you opt for a custom phone number, you can ensure that your brand is memorable from all facets; from your ads and logo to your website and, yes, even your phone number.